Criteo Enters ChatGPT Ad Pilot, Signaling a New Phase for AI-Powered Advertising
In a significant development for the digital advertising industry, Criteo has joined the U.S.-based advertising pilot program within ChatGPT, operated by OpenAI. The move positions Criteo among early ad-tech players experimenting with conversational AI-driven ad placements. As generative AI platforms attract millions of users globally, advertising models are beginning to
