LinkedIn Strengthens Premium Video Ads with BrandLink and CTV Expansion
LinkedIn is expanding its BrandLink programme and Connected TV (CTV) advertising offerings, aiming to help brands reach high-value audiences through premium video content and large-screen experiences. The move reflects LinkedIn’s growing focus on video-first advertising strategies and its ambition to compete more strongly in the digital video advertising ecosystem. What
Meta to Add Location Fees to Ads in Regions with Digital Services Taxes
Meta Platforms has announced plans to introduce location-based fees for advertisements in regions where governments have implemented Digital Services Taxes (DST). The move could significantly impact advertisers running campaigns on platforms like Facebook and Instagram. As governments around the world impose new taxes on large technology companies, Meta’s decision reflects
Snapchat Launches Dedicated Ad Offering Ahead of IPL Season
Snapchat has introduced a new advertising initiative called “Cricket in a Snap” ahead of the upcoming Indian Premier League (IPL) season, aiming to help brands connect with cricket fans through immersive digital experiences and real-time engagement. The offering is designed to tap into the massive cricket audience in India and
Meta Enhances Ad Measurement and Attribution Tools for Better Marketing Insights
Digital advertising continues to evolve as companies demand more accurate insights into campaign performance. In its latest update, Meta Platforms has introduced improvements to its advertising measurement and attribution system, aiming to provide marketers with deeper visibility into how their campaigns perform across different channels. The update reflects Meta’s broader
X Introduces New In-Stream Ad Aspect Ratios to Improve Video Advertising Performance
Video advertising formats are rapidly evolving as platforms optimize content for different viewing environments. In its latest advertising update, X has introduced two new aspect ratio options for in-stream video ads, allowing advertisers to deliver creatives better suited to diverse screen formats and user experiences. The move reflects the growing
