Tag: business

India’s evolving media landscape may be heading toward another structural shift as JioStar India reportedly plans to merge IndiaCast into its parent organization. The move signals a growing industry trend toward consolidation — where companies streamline operations to improve efficiency, strengthen distribution, and prepare for intensified digital competition. As traditional

Indian food delivery major Swiggy significantly increased its marketing investments in the third quarter, with advertising spends crossing ₹1,100 crore, even as the company’s losses widened to ₹1,065 crore, according to a recent financial report. The figures highlight Swiggy’s aggressive growth strategy in an increasingly competitive digital commerce landscape, where

Google India has reported a notable rise in its advertising business, with gross ad revenue increasing 11.3% year-on-year, even as net advertising revenue declined by 2%, according to a recent financial report. The figures highlight the evolving dynamics of India’s fast-growing digital advertising market. The contrasting performance between gross and

Google is continuing its push to make artificial intelligence more accessible by expanding its lower-priced AI Plus plan to additional international markets. The move reflects Google’s broader strategy to compete in the fast-growing AI subscription space while offering users a more affordable entry point to premium AI features. With this