X Introduces Paid Partnership Labels to Improve Sponsored Content Transparency
Social media platform X has rolled out a new paid partnership label feature designed to clearly identify sponsored collaborations between creators and brands. The move reflects growing industry emphasis on advertising transparency and influencer accountability. With branded content playing a central role in digital marketing, platforms are increasingly introducing tools
X Introduces New In-Stream Ad Aspect Ratios to Improve Video Advertising Performance
Video advertising formats are rapidly evolving as platforms optimize content for different viewing environments. In its latest advertising update, X has introduced two new aspect ratio options for in-stream video ads, allowing advertisers to deliver creatives better suited to diverse screen formats and user experiences. The move reflects the growing
Experiments With AI Content Labels to Improve Transparency and Trust on the Platform
Artificial intelligence is transforming how content is created and shared across social platforms. To address growing concerns around misinformation and authenticity, X is testing labels that identify posts generated or heavily assisted by AI. The initiative reflects a broader industry push toward transparency in digital content. As generative AI tools
X Challenges €141M EU Penalty, Escalating Clash Over Digital Services Act Compliance
Global social media platform X has formally appealed a €141 million fine imposed by European regulators under the Digital Services Act (DSA), intensifying tensions between major technology companies and the European Union’s expanding digital governance framework. The case highlights the growing regulatory scrutiny faced by large online platforms regarding content
X Shifts to Usage-Based API Pricing — A Move That Could Reshape Developer Costs
X is reportedly introducing a usage-based pricing model for its API, signaling another major shift in how developers and businesses access platform data. Instead of fixed tiers, the new structure aligns pricing more closely with actual consumption — a strategy increasingly popular across cloud and SaaS ecosystems. For developers, startups,
X Rolls Out AI-Powered Collaborative Notes — A New Era for Online Fact-Checking
X is reportedly introducing an AI-assisted feature designed to improve how information is verified across the platform. Called Collaborative Notes, the tool combines artificial intelligence with community input to add context to potentially misleading posts. The move signals a growing shift toward smarter moderation systems — where humans and AI
X Launches Starterpacks to Help New Users Find Accounts to Follow
X is rolling out a new onboarding feature called Starterpacks, aimed at helping new users quickly discover and follow relevant accounts when they join the platform. One of the biggest challenges for first-time users on X has been knowing who to follow. Without an existing network, timelines often feel empty
